When we are exposed to the influence of an external color, we create harmony and balance by creating an inner complementary color.
― Johann Wolfgang von Goethe
The daily experience of color is pervasive and uninterrupted: each presence – material and immaterial – communicates through its own personal chromatic register, expressing itself through a language that can be understood in both objective and subjective ways. Color, in itself, is a complex “event” characterized by a certain rate of abstraction and enigmaticity, which lends itself to being critically explored with the aim of experimenting with new hypotheses of expression and unprecedented frontiers of application.
According to Wittgenstein, one cannot refer to a precise criterion for classifying something as “color” except through the tool of language, of the articulation of words; if this point of view is shared, it may be of interest to attribute to the discourse on color the rank of an exercise to reveal its symbolic vocations, to release the other (and unexpressed) potential energies of chromatism.
What new horizons of meaning can we attribute to color through dialogue, conversation? What new color paradigms can we develop using design thinking? What kind of expressive alphabets can we give consistency?
Isabel Alonso, Davide Balda, Giorgio Bena, Jonathan Bocca, Alessandro Bernardoni, Irene Calabri, Noemi Cella, Lorenzo Cocchi, Anja Kocevska, Yun Kuo, Domenica Landin, Chiara Leone, Arianna Moroder, Daniel Nikolovski, Alice Palchetti, Aura Perez, Humberto Pérez-Gagnon, Paolo Pupparo, Davide Tavini, Elif Uteş, Filippo Vogliazzo, Sarah Yao, Stathis Yapoutzidis Karras.
OUTCOME #1 POETIC SYSTEM AS A GRAYSCALE
“Chromatic Alphabets”: two separate words with different meanings which – when composed – reveal unexpected points of relationship. A poetic, emotional, but pragmatic system. Like in a grayscale: when you look at it closely, it is made up of colors.
OUTCOME #2 COLOUR TRIGGERED SENSORY EXPERIENCE
Chromatic is: harmony. Chromatic is: dissonance. Chromatic is:progression. Chromatic is: variation. Chromatic is: color. Alphabet is: coding the description of phenomena and instances. Alphabet is: a system of sign a community creates to translate collective experiences.
OUTCOME #3 NON DYED CODE
Welcome to non-dyed-code experience. Non-dyed-code is composed of three stations. It’s a code that tries to deal with chroma beyond the substances of color.
OUTCOME #4 EMBODIED INTUITIONS
An exploration of color through intuitive knowledge, a color making process searching the spontaneous movement of the body in response to the emotions evoked by color in a specific space/time.